Free Calculator

Agency Rate Calculator

Calculate what to charge based on your real costs, target profit margin, and billable hours. Stop guessing your day rate.

Free. No signup required.

Your Business Numbers

$8,000
$1,000$50,000
100 hrs
20 hrs160 hrs
30%
1060
$100
$25$500

Your Minimum Viable Rates

$114
Min. hourly rate
To hit your margin
$914
Day rate (8hrs)
Standard day
$80
Break-even rate
Zero profit floor

You're charging $14/hr below your minimum profitable rate. At your current rate you're either losing money or working unsustainable hours.

Annual Projection at $114/hr

Annual Revenue

$137K

Annual Profit (30%)

$41K

Monthly revenue: $11K
Monthly profit: $3K

💡 Pricing Tip

This calculator gives you your cost-based floor. But the ceiling is set by value, not cost. If a client's problem is worth $500K to solve, a $50K project is still a bargain. Once you know your floor, consider packaging and value-based pricing above it.

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