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Marketingklaviyo.com

Klaviyo + Pitchsite Integration

Use Klaviyo flows to engage proposal prospects at every stage

Klaviyo is a data-driven marketing automation platform particularly popular among ecommerce and DTC brands — and increasingly adopted by agencies serving these markets. Connecting Klaviyo to Pitchsite enables sophisticated behavioural email flows triggered by proposal events, with the deep personalisation Klaviyo is known for.

How to use Klaviyo + Pitchsite

A step-by-step look at how Klaviyo and Pitchsite work together.

1

Connect via Klaviyo API

Add your Klaviyo private API key to Pitchsite settings. Profiles and lists sync from Klaviyo to Pitchsite for cross-platform personalisation.

2

Track proposal events as Klaviyo metrics

Custom Klaviyo metrics are created for Pitchsite events — "Proposal Sent," "Proposal Opened," "Proposal Accepted." These metrics power Klaviyo flows and segments.

3

Build proposal follow-up flows in Klaviyo

Create Klaviyo flows triggered by the "Proposal Sent" metric with conditional time delays and branches: if opened → engagement follow-up; if not opened → re-send nudge.

4

Personalise emails using proposal data

Pass proposal value, service type, and client name from Pitchsite to Klaviyo profile properties. Use them as dynamic content in follow-up emails — deeply personalised at scale.

5

Build segments of proposal-engaged prospects

Create Klaviyo segments of people who have received a proposal in the last 30 days — for targeted campaigns, retargeting lists, and sales team prioritisation.

Use cases

Real ways agencies use Klaviyo and Pitchsite together.

eCommerce agency proposals with Klaviyo context

Agencies specialising in Klaviyo services for ecommerce clients can include Klaviyo expertise in proposals and use the platform to follow up — demonstrating mastery of the tool they're selling.

Proposal behavioural flows

Klaviyo's sophisticated flow builder lets agencies create multi-branch email sequences based on exactly how a prospect engaged with the proposal — tailored follow-up that feels personal.

Predictive sending for proposal follow-ups

Use Klaviyo's predictive send-time feature to deliver proposal follow-up emails at the exact time each individual prospect is most likely to open — maximising re-engagement rates.

SMS follow-up for high-value proposals

For proposals over a defined value threshold, trigger Klaviyo SMS follow-ups alongside email — a multi-channel approach for your most important deals.

Key benefits

Why agencies connect Klaviyo to Pitchsite.

  • Proposal events become Klaviyo metrics powering flows and segments
  • Dynamic personalisation using proposal data in Klaviyo emails
  • Behavioural flow logic based on proposal engagement events
  • Klaviyo predictive send-time for proposal follow-up emails
  • SMS + email multi-channel follow-up for high-value proposals
  • Works with Klaviyo Email, Email + SMS, and Enterprise plans
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Pitchsite

Klaviyo + Pitchsite

Use Klaviyo flows to engage proposal prospects at every stage

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Frequently asked questions

Is Klaviyo a good fit for non-eCommerce agencies?

Yes. While Klaviyo is dominant in eCommerce, its automation and personalisation capabilities are valuable for any agency that sends proposals and wants sophisticated email follow-up workflows.

Can I sync Pitchsite contacts to a specific Klaviyo list?

Yes. Proposal recipients can be added to a designated Klaviyo list (e.g., "Proposal Prospects") automatically, enabling list-based segmentation alongside event-based flows.

Can Klaviyo A/B test different proposal follow-up email subjects?

Yes. Klaviyo's flow A/B testing lets you test subject lines, send times, and email content for proposal follow-up sequences — optimise based on real open and click data.

Does the integration support Klaviyo's server-side events?

Yes. Pitchsite sends proposal events as server-side API calls to Klaviyo, ensuring reliable delivery even if the prospect's browser blocks client-side tracking scripts.

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