We built Pitchsite, so we have skin in the game. This page is still going to be fair. Better Proposals is a good product that a lot of agencies like. The question is whether it's the best fit for what you need right now.
What Better Proposals Does Well
Better Proposals has earned its reputation by doing a few things really well. It's built for speed and simplicity, and that resonates with agencies that just want to get proposals out the door.
Better Proposals' Strengths
- ✓ Dead simple to use. The editor is intuitive and fast. You can have a proposal out in minutes, not hours. For agencies that send a lot of proposals, this speed matters.
- ✓ Solid conversion data. They publish useful data on proposal conversion rates, optimal proposal lengths, and best times to send. Their analytics show when clients open, read, and sign.
- ✓ Clean, modern templates. The templates look good out of the box. They are not the most customizable, but they are professional and well-designed.
- ✓ Payment integration. Clients can pay directly from the proposal via Stripe, PayPal, or GoCardless. This shortens the path from “yes” to payment.
- ✓ Affordable starter pricing. At $19/user/month for the Starter plan, it is one of the most accessible options for freelancers and solo agencies.
Where Better Proposals Falls Short for Agencies
Better Proposals is great for getting a proposal sent quickly. But “quick” and “impressive” are different goals, and for agencies selling creative or digital services, impressive wins.
1. No AI Proposal Generation
Better Proposals has some AI writing helpers, but you cannot paste a client brief and get a complete proposal back. You are still manually selecting templates, filling in sections, and writing content. In 2026, AI should handle the heavy lifting so you can focus on strategy and client relationships.
2. No Site Audit Tool
For marketing and web agencies, the ability to audit a prospect's website and include findings in the proposal is a game-changer. It shows you have done your homework. Better Proposals has no built-in audit functionality. You need separate tools, then manually add screenshots and findings.
3. Document Format, Not Web Experience
Better Proposals creates web-viewable documents, not interactive websites. There are no scroll animations, no interactive pricing selectors, no custom domains. The result looks like a nicely formatted document, not a bespoke experience. When you are selling your agency's ability to create great digital experiences, your proposal should demonstrate that capability.
4. Basic Templates
The templates are clean but limited in customization. You cannot dramatically change layouts, add custom sections, or build something that feels uniquely yours. Every Better Proposals user's proposals look roughly the same. That is a problem when differentiation is your selling point.
5. Not Built for Agencies Specifically
Better Proposals serves freelancers, consultants, SaaS companies, and agencies. That breadth means it is not optimized for any one use case. Features like scope of work templates, service-specific content blocks, and agency pricing models are afterthoughts rather than core capabilities.
Feature-by-Feature Comparison
| Feature | Better Proposals | Pitchsite |
|---|---|---|
| Proposal format | Document-style | Full website |
| AI content generation | Basic writing help | Full (brief → proposal) |
| Site audit tool | ❌ | ✅ |
| Scroll animations | ❌ | ✅ |
| Interactive pricing | ❌ | ✅ Interactive packages |
| View tracking | ✅ | ✅ |
| Payment integration | ✅ (Stripe, PayPal) | ❌ (planned) |
| E-signatures | ✅ | ❌ (coming) |
| Custom domains | ✅ (Premium only) | ✅ |
| Mobile experience | Good | Excellent |
| Template variety | 200+ | 8 (growing) |
| Agency-specific features | Generic | Built for agencies |
| Free plan | ❌ (14-day trial) | ✅ (1 proposal) |
| Pricing | From $19/user/mo | $29/mo flat |
Better Proposals wins on template variety, payment integrations, and lower solo pricing. Pitchsite wins on the proposal experience itself: AI generation, interactivity, site audits, and agency-specific features.
Who Should Use Each
Choose Better Proposals if you...
- • Need to send high volumes of similar proposals quickly
- • Want built-in payment collection from proposals
- • Are a solo freelancer who values low monthly cost
- • Prioritize simplicity and speed over differentiation
- • Want a large template library to pick from
Choose Pitchsite if you...
- • Want proposals that genuinely impress and differentiate your agency
- • Sell marketing, web, SEO, or creative services
- • Want AI to generate complete proposals from a brief
- • Need built-in site audit to include in proposals
- • Have a growing team and want flat-rate pricing
- • Want a web-native proposal, not a document with a URL
How to Switch from Better Proposals to Pitchsite
- 1. Start parallel. Use Pitchsite for your next new proposal. Keep Better Proposals running for anything already in progress.
- 2. Rebuild your best-performing proposal. Take the proposal that wins the most and recreate it in Pitchsite. With AI, this takes about 15 minutes.
- 3. Compare results. Send 5 proposals through each and compare close rates, time-on-proposal, and client feedback.
- 4. Make the call. If Pitchsite proposals are winning at the same rate or better (most agencies see an improvement), migrate fully.
Want help writing better proposals regardless of the tool? Read our complete agency proposal guide or check the latest proposal benchmarks for 2026.
Free Tool: Website Audit
Audit any prospect's website and use the results as a cold outreach opener. Takes 30 seconds, no signup needed.
Frequently Asked Questions
Is Pitchsite better than Better Proposals for agencies?
For agencies that want AI-generated proposals, interactive websites, and site audit tools, Pitchsite offers more agency-specific features. Better Proposals is simpler and faster for basic document-style proposals. The right choice depends on whether you prioritize speed and simplicity or differentiation and AI capabilities.
How does pricing compare?
Better Proposals starts at $19/user/month. Pitchsite is $29/month flat, no per-user fees. For solo users, Better Proposals is cheaper. For teams of 2 or more, Pitchsite saves money.
Does Better Proposals have AI features?
It has some AI writing assistance for individual sections. Pitchsite goes further: paste a client brief and get a complete proposal with structure, content, and pricing generated by AI that understands agency services.
Can I use Pitchsite for payment collection like Better Proposals?
Not yet. Better Proposals has built-in Stripe and PayPal integration for direct payment from proposals. Pitchsite focuses on winning the deal first. Payment integrations are planned for a future release.