ActiveCampaign Automations + Pitchsite Integration

Power your email marketing and proposal delivery with ActiveCampaign

ActiveCampaign's marketing automation engine is one of the most powerful in its class — allowing agencies to build sophisticated multi-step email and SMS workflows. When paired with Pitchsite, proposal events become triggers for finely tuned marketing automation sequences that move prospects through the funnel with precision.

How to use ActiveCampaign Automations + Pitchsite

A step-by-step look at how ActiveCampaign Automations and Pitchsite work together.

1

Connect via ActiveCampaign API

Link your ActiveCampaign account to Pitchsite. Contacts, lists, tags, and deal pipelines sync immediately for bidirectional data flow.

2

Add "Send Pitchsite Proposal" to automations

In your ActiveCampaign automation builder, add a Pitchsite proposal send action. When contacts reach this step, a personalised Pitchsite proposal fires automatically.

3

Tag contacts from proposal events

Proposal viewed → tag "Proposal Viewed." Proposal declined → tag "Proposal Declined." Signed → tag "Client Won." These tags drive precise list segmentation and next-step automations.

4

Trigger conditional sequences from proposal data

If a contact viewed the proposal but didn't sign after 72 hours, automatically enter them into a "Hesitation Sequence" — different emails for large-budget vs. small-budget proposals.

5

Post-close onboarding automation

Proposal accepted → start onboarding automation: Day 1 welcome email, Day 3 intake form reminder, Day 7 kick-off call prep — all automated in ActiveCampaign.

Use cases

Real ways agencies use ActiveCampaign Automations and Pitchsite together.

High-touch personalised follow-up at scale

ActiveCampaign's conditional content allows different email copy based on what was in the proposal — different messaging for $2,000/mo retainers vs. $20,000 projects, all automated.

Proposal-driven lead scoring

Assign positive lead score points in ActiveCampaign for each proposal interaction — viewed, re-read, pricing checked, CTA clicked. Score thresholds trigger sales alerts at exactly the right moment.

Multi-channel proposal follow-up

Combine email sequences in ActiveCampaign with Pitchsite's proposal platform for a multi-touch follow-up: email → proposal → email → proposal video walk-through → email → close call.

Segmented post-close onboarding

Different client types (retainer vs. project, small vs. enterprise) get different ActiveCampaign onboarding sequences triggered by proposal acceptance — tailored experience from day one.

Key benefits

Why agencies connect ActiveCampaign Automations to Pitchsite.

  • Send proposals as automated steps in ActiveCampaign workflows
  • Proposal events apply AC contact tags for precise segmentation
  • Conditional sequences based on proposal value, type, or engagement
  • Lead scoring increments from proposal engagement events
  • Post-close onboarding automations trigger on proposal acceptance
  • Works with ActiveCampaign Starter, Plus, Professional, and Enterprise
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Pitchsite

ActiveCampaign Automations + Pitchsite

Power your email marketing and proposal delivery with ActiveCampaign

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Frequently asked questions

How is this different from the "activecrm" ActiveCampaign integration?

The CRM integration focuses on deal pipeline management. This integration focuses on email marketing automation — sequences, tagging, scoring, and campaign triggers from proposal events.

Can I use ActiveCampaign site tracking alongside Pitchsite analytics?

Yes. ActiveCampaign site tracking can track prospect visits to your main website, while Pitchsite tracks proposal engagement. Both feed into the same AC contact record.

Does ActiveCampaign SMS work with Pitchsite proposal events?

Yes. If you have SMS enabled in ActiveCampaign, proposal events can trigger SMS messages — e.g., an SMS to the prospect 24 hours after sending the proposal if it hasn't been opened.

Can I embed an ActiveCampaign form in a Pitchsite proposal?

Yes. An ActiveCampaign opt-in form embed code can be placed in a Pitchsite proposal section — useful for collecting prospect email preferences during the proposal review process.

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