See exactly how prospects read your proposals with Hotjar heatmaps
Hotjar is the behaviour analytics platform that shows you where users click, scroll, and drop off via heatmaps and session recordings. Adding Hotjar to your Pitchsite proposals reveals exactly how prospects engage with your content — which sections they read, where they slow down, and where they abandon.
A step-by-step look at how Hotjar and Pitchsite work together.
Enter your Hotjar site ID in Pitchsite integration settings. Heatmap and session recording tracking activates on all proposal pages immediately.
Hotjar heatmaps show you exactly where prospects click and scroll on your proposals — which sections get the most attention, which get skipped entirely.
Replay individual prospect sessions to see the exact path they took through your proposal — what they read, what they re-read, where they paused, and where they left.
Scroll maps reveal the drop-off rate at each section. If 80% of prospects leave before reaching your pricing, you know your proposal structure needs rethinking.
Add a Hotjar feedback widget to your proposal pages asking "What's stopping you from accepting?" — direct prospect feedback that informs your proposal optimisation strategy.
Real ways agencies use Hotjar and Pitchsite together.
Use Hotjar heatmaps to identify which sections of your proposals get the most engagement and which are invisible. Restructure proposals based on data, not guesses.
See exactly how long prospects spend on your pricing section, whether they scroll past it quickly or study it carefully. Hotjar reveals the hesitation patterns that inform your sales strategy.
Create two versions of a proposal with different section orders or copy, track engagement with Hotjar heatmaps, and identify which layout drives more time on page and higher close rates.
Session recordings of prospects who viewed but didn't sign reveal exactly where the drop-off happened. Use these insights to address the specific objection with targeted follow-up messaging.
Why agencies connect Hotjar to Pitchsite.
See exactly how prospects read your proposals with Hotjar heatmaps
Try Pitchsite free →No credit card required. Free to start.
Start for free. Your first proposal is live in 5 minutes. Integrations set up in seconds.
Get started free →Hotjar's script is loaded asynchronously and has a minimal impact on proposal page performance. For extremely fast page loads, you can configure Hotjar to sample a percentage of sessions.
Hotjar masks sensitive fields (email, name, phone) in recordings by default. If you need prospect identification in recordings, you can use Hotjar's User ID feature with appropriate consent.
Yes. Hotjar heatmaps can be filtered by URL pattern, allowing you to compare engagement across different proposal templates — e.g., SEO proposals vs. web design proposals.
For proposals sent to EU-based prospects, GDPR requires consent for behaviour tracking. Pitchsite's proposal consent settings can include tracking disclosure for compliance.
Other tools that work well alongside Hotjar + Pitchsite.