Track proposal page performance with Google Analytics
Google Analytics is the world's most widely used web analytics platform. While Pitchsite provides built-in proposal engagement analytics, connecting Google Analytics gives you a deeper layer of traffic analysis, understanding where proposal visitors come from, how they behave, and what converts.
A step-by-step look at how Google Analytics and Pitchsite work together.
Enter your Google Analytics 4 Measurement ID in Pitchsite settings. All proposal page views are tracked automatically in your GA4 property.
Custom GA4 events are fired for key proposal interactions: page_view, proposal_opened, section_viewed, pricing_viewed, proposal_accepted. All visible in your GA4 event reports.
See where proposal visitors come from, email links, social shares, direct access. Traffic source data helps you understand your most effective proposal delivery channels.
Mark the proposal_accepted event as a GA4 conversion. View conversion rates, assisted conversions, and attribution across your proposal pipeline.
Build GA4 audiences of proposal visitors for remarketing, target people who viewed your proposal but didn't sign with follow-up ads on Google and YouTube.
Real ways agencies use Google Analytics and Pitchsite together.
Track what percentage of proposal page visits end in signature over time. A/B test different proposal formats and measure which converts best using GA4 conversion data.
Understand whether proposals sent via email, LinkedIn, or referral links convert at different rates. Optimise your delivery channel strategy based on real attribution data.
Prospects who viewed your proposal but didn't sign are warm leads. Target them with Google Ads remarketing campaigns that reference the proposal, personalised follow-up at scale.
Connect the full funnel in GA4, from marketing campaign click to proposal view to signature. Understand which campaigns drive the highest-quality proposal leads.
Why agencies connect Google Analytics to Pitchsite.
Track proposal page performance with Google Analytics
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Get started free →Pitchsite has built-in proposal analytics, views, time on page, sections read, open rates. Google Analytics adds a deeper layer for traffic source analysis, remarketing, and cross-property reporting.
Pitchsite supports Google Analytics 4 (GA4). Universal Analytics (UA) was deprecated by Google in July 2024 and is no longer supported in new integrations.
GA4 operates with anonymised user IDs by default (for privacy compliance). Pitchsite's own analytics track named prospect engagement; GA4 is better for aggregate conversion and traffic analysis.
Yes. To use GA4 audiences for remarketing, you need a linked Google Ads account. The GA4 integration in Pitchsite works independently of Google Ads, however.
Other tools that work well alongside Google Analytics + Pitchsite.