Tool Comparison · 2026
Design-first vs. feature-first. Two very different takes on proposal software — and a surprisingly important choice for your agency brand.
Last updated March 2026 · 9 min read · By Pitchsite Team
Proposify and Qwilr compete for the same audience — agencies and sales teams that want proposals to look better and close faster. But they get there very differently, and picking the wrong one has real consequences.
Proposify is a features-first platform. It has a robust content library, section-level analytics, approval workflows, and a mature CRM integration ecosystem. The proposals it produces look professional, but they're fundamentally document-format — the client views them in a PDF-like interface.
Qwilr takes a fundamentally different approach: proposals are interactive web pages. The client experience is closer to landing on a polished website than opening a PDF. You can embed videos, interactive pricing tables, and animations. For design-forward agencies, this matters enormously — the proposal itself becomes a demonstration of your creative capabilities.
Here's the honest, no-affiliate-commission comparison of both tools — and why a growing number of agencies are choosing neither.
Both miss on: custom domain publishing, agency-specific templates, and flat-rate pricing. If those matter to you, Pitchsite is worth a look.
Proposify is a proposal software platform founded in 2013, now serving thousands of sales teams and agencies globally. Its core product is a drag-and-drop editor for building and sending proposals, backed by a content library system that lets teams lock in approved messaging and reuse it across proposals.
The standout feature for analytics-minded teams is Proposify's section-level engagement data — you can see which sections a prospect read, how long they spent on each, and whether they viewed the pricing page. This is genuinely useful intel for your follow-up timing and messaging.
Qwilr (founded in Australia in 2014) takes a fundamentally different approach to proposals. Instead of creating documents, you're building web pages. Each proposal is a fully responsive, interactive URL that looks beautiful on any device — phone, tablet, or desktop.
This has a practical implication beyond aesthetics: when a prospect opens a Qwilr proposal, they experience something closer to a modern website than a corporate PDF. That experiential difference can be powerful for creative agencies, where the proposal itself is evidence of your design sensibility.
Qwilr also allows password-protected proposals, embedded videos, live pricing tables where prospects can select their own tier, and ROI calculators. The trade-off is that workflow features (approval workflows, content library) are less mature than Proposify.
For a 3-person team: Proposify Business = ~$195/month; Qwilr Business = ~$105/month. Qwilr is meaningfully cheaper at small team sizes. Both tools become expensive at 5+ seats — which is why flat-rate tools like Pitchsite are increasingly appealing to growing agencies.
“You're a creative or design agency where aesthetics are everything”
Qwilr proposals are mini websites. For a design agency, sending a Qwilr proposal is itself a portfolio piece. Clients who receive a beautiful, interactive URL get an immediate sense of what you can do for them.
“You manage a team of 5+ salespeople and need proposal workflow approval”
Proposify's approval workflows and content library are built for teams. If senior staff need to review and approve proposals before they're sent, Proposify has that infrastructure.
“You care deeply about proposal engagement analytics”
Proposify's section-level data is genuinely useful: did they read the case study? Did they spend time on pricing? This intel shapes how you follow up.
“You want the lowest-cost option for a small team”
At $35/user/month, Qwilr is significantly cheaper than Proposify's $49–$65 range, especially for teams under 5 people.
“You want an agency-specialist tool with flat-rate pricing”
Neither Proposify nor Qwilr was built specifically for agency new business. Pitchsite has agency-specific templates, a free tier, flat-rate pricing (no per-seat fees), and proposals that live on your own domain.
Proposify and Qwilr are good tools — but they serve everyone. Pitchsite was built exclusively for agency new business: interactive proposals, agency templates, flat-rate pricing, and a free tier to start.
Free forever plan. No credit card required.
Qwilr wins on design and the interactive web-page experience. Proposify wins on proposal workflow features, analytics depth, and template flexibility. For agencies that prioritize how proposals look and feel, Qwilr has the edge. For teams who need a full proposal operations toolkit, Proposify is stronger.
Qwilr starts at $35/user/month (Business) with an advanced plan at $59/user/month. Proposify starts at $49/month for one user, with Business at $65/user/month. Pricing is comparable — both are per-seat tools without a free tier.
Yes. Qwilr includes e-signatures on all paid plans. Proposals can be accepted and signed directly from the web page, with no PDF download required.
Qwilr proposals are interactive web pages — they look like mini websites and can include embedded videos, calculators, and more. Proposify proposals are document-format (PDF-like viewer). Qwilr is design-first; Proposify is workflow-first. For agencies whose brand and design matter enormously, Qwilr tends to resonate more.
All three are viable, but they serve different priorities. Qwilr: best if design is your primary differentiator. Proposify: best if you need proposal workflow and analytics. Pitchsite: best if you're an agency that wants web-based interactive proposals with agency-specific features, flat-rate pricing, and a faster setup curve than either competitor.
Qwilr proposals can be sent as links (not on your own domain by default). Proposify does not support custom domains. Pitchsite allows you to publish proposals on your own domain — which is a meaningful trust signal when pitching enterprise clients.