Proposal Templates for Travel & Hospitality

What Travel & Hospitality Clients Care About

When pitching travel and hospitality businesses, your proposal needs to address what their decision-makers — typically the Marketing Director, Revenue Manager, or General Manager — actually care about. Travel & Hospitality buyers focus on driving direct bookings to reduce ota commission dependency and building brand loyalty in a comparison-shopping environment. They measure success through metrics like direct booking revenue, OTA vs. direct booking mix, RevPAR, and they typically invest $4,000–$20,000/mo in marketing services. Understanding that travel and hospitality businesses collaborative between marketing and revenue management, data-influenced, moves at the pace of booking windows and seasonal planning cycles helps you structure your proposal for their buying process. The common objection you'll face — "We need to work with OTAs for the volume — marketing can't replace that distribution." — should be addressed proactively in your executive summary.