Proposal Templates for Ecommerce Brands

What Ecommerce Brands Clients Care About

When pitching ecommerce brands, your proposal needs to address what their decision-makers — typically the Founder, CMO, or Head of Growth — actually care about. Ecommerce Brands buyers focus on improving roas across paid channels as ios changes erode attribution and reducing cac while scaling revenue. They measure success through metrics like blended ROAS, CAC by channel, LTV:CAC ratio, and they typically invest $5,000–$30,000/mo in marketing services. Understanding that ecommerce brands data-driven, fast-moving, founder or growth team led, will test and iterate quickly, wants performance accountability from day one helps you structure your proposal for their buying process. The common objection you'll face — "Our last agency promised great ROAS but blended the numbers across brand and non-brand spend to make it look better." — should be addressed proactively in your executive summary.