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Spreadsheetssheets.google.com

Google Sheets + Pitchsite Integration

Log proposal data to Google Sheets for custom reporting and analysis

Google Sheets is the universal data tool that every team already uses. Connecting Google Sheets to Pitchsite creates a live proposal data pipeline — every sent, viewed, and signed proposal logs to a spreadsheet automatically. Custom dashboards, pipeline reports, and revenue forecasts built exactly the way your team needs them.

How to use Google Sheets + Pitchsite

A step-by-step look at how Google Sheets and Pitchsite work together.

1

Connect Google Sheets via Google OAuth

Authenticate Pitchsite with your Google account. Select the Sheet and tab to receive proposal data, or let Pitchsite create a new tracking Sheet automatically.

2

Auto-log proposal events to Sheets

Every Pitchsite proposal event — sent, viewed, accepted, declined — automatically appends a row to your Google Sheet with timestamp, client name, proposal value, and status.

3

Build custom pipeline reports in Sheets

Use Google Sheets' pivot tables, SUMIF formulas, and chart tools to build pipeline reports tailored to your agency — proposal velocity, close rate by service type, revenue by month.

4

Populate proposals from Sheets data

In reverse: use a Google Sheet as a data source for bulk proposal creation. Pitchsite reads rows from a Sheet and creates a batch of personalised proposals — ideal for outbound campaigns.

5

Share live pipeline dashboards

Share the Google Sheet with senior leadership for live pipeline visibility — updated in real time as proposals are sent and signed, no manual entry needed.

Use cases

Real ways agencies use Google Sheets and Pitchsite together.

Custom pipeline reporting

Build the exact proposal pipeline report your agency needs in Google Sheets — by service line, by salesperson, by client size, by month. Pitchsite feeds the data; Sheets gives you the flexibility to report on it your way.

Revenue forecasting from proposal pipeline

Multiply proposal values by close rate by stage in Google Sheets for a simple, accurate revenue forecast. Updated automatically as proposals progress.

Bulk proposal campaign tracking

Running an outbound campaign with 50 personalised proposals? Use a Google Sheet as the master list — Pitchsite creates proposals from Sheet rows and logs status back to the same Sheet.

Management reporting without a BI tool

For agencies without a dedicated BI tool, Google Sheets + Pitchsite data provides powerful enough reporting for weekly management review — free, familiar, and fully customisable.

Key benefits

Why agencies connect Google Sheets to Pitchsite.

  • Proposal events auto-log to Google Sheets in real time
  • Flexible reporting: build exactly the pipeline dashboard your team needs
  • Reverse integration: use Sheets data to batch-create personalised proposals
  • Live data sharing with leadership without extra software or licences
  • Works with Google Sheets (all tiers including free Google account)
  • Integrates naturally with Data Studio/Looker Studio for advanced visualisation
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Pitchsite

Google Sheets + Pitchsite

Log proposal data to Google Sheets for custom reporting and analysis

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Frequently asked questions

Can Pitchsite write to an existing Google Sheet, or does it need to create a new one?

Both. You can configure Pitchsite to append rows to an existing Sheet (any tab) or have it create a new Sheet with the standard Pitchsite data schema.

Can I use Google Sheets as a template database for Pitchsite proposals?

Yes. A Google Sheet can act as a data source — each row becomes a personalised proposal. Ideal for agencies doing outbound sales to lists of similar prospects.

How frequently does data sync from Pitchsite to Google Sheets?

Real-time. Proposal events trigger immediate row creation in Google Sheets via webhook — there is no polling delay.

Can I use Google Sheets formula fields as proposal data?

Not directly — Pitchsite reads raw cell values. However, you can use a separate column with formula-calculated values (e.g., calculated budget tiers) that Pitchsite then reads as a data source.

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