ActiveCampaign + Pitchsite Integration

Marry your marketing automation with proposal delivery

ActiveCampaign combines email marketing, marketing automation, and CRM in one platform — making it a powerhouse for agencies that want to nurture leads all the way through to proposal and close. The Pitchsite integration turns your nurture sequences into a direct path to a signed proposal.

How to use ActiveCampaign + Pitchsite

A step-by-step look at how ActiveCampaign and Pitchsite work together.

1

Connect via ActiveCampaign API

Link Pitchsite to your ActiveCampaign account using your API key and URL from ActiveCampaign settings. Contact and deal data sync immediately.

2

Trigger proposals from automation sequences

Add a "Send Pitchsite Proposal" step into any ActiveCampaign automation. When a lead reaches the right stage in your nurture sequence, the proposal goes out automatically.

3

Tag contacts based on proposal behaviour

Apply ActiveCampaign tags automatically when contacts open, re-read, or sign a Pitchsite proposal — for precise segmentation and follow-up automations.

4

Move deals through pipeline on proposal events

When a prospect accepts a proposal, their ActiveCampaign CRM deal advances to Closed Won and a new-client onboarding automation fires.

5

Nurture unsigned proposals with email sequences

Prospects who receive but don't sign within 3 days enter an "Unsigned Proposal" ActiveCampaign sequence — personalised follow-ups that don't feel like spam.

Use cases

Real ways agencies use ActiveCampaign and Pitchsite together.

End-to-end lead-to-close automation

Build a fully automated funnel where leads enter at the top, get nurtured through your sequence, receive a personalised proposal at the right moment, and sign — all without manual intervention.

Segment by proposal interest

Use proposal engagement data (which sections they read, how long they spent on pricing) to segment contacts and personalise follow-up messaging in ActiveCampaign.

Re-engage cold proposal leads

Leads that received a proposal 30+ days ago can enter a re-engagement automation that references their original proposal with an updated offer or new social proof.

Trigger client onboarding from close

The moment a proposal is signed, ActiveCampaign launches your onboarding sequence — welcome emails, intake forms, and calendar invites go out automatically.

Key benefits

Why agencies connect ActiveCampaign to Pitchsite.

  • Send personalised proposals as automated steps in ActiveCampaign sequences
  • Proposal events (open, view, sign) create and update contact tags
  • CRM deals advance automatically on proposal acceptance
  • Re-engagement automations for prospects with unsigned proposals
  • Post-close onboarding sequences trigger the moment a proposal is signed
  • Works with ActiveCampaign Lite, Plus, Professional, and Enterprise
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Pitchsite

ActiveCampaign + Pitchsite

Marry your marketing automation with proposal delivery

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Frequently asked questions

Can I use ActiveCampaign contact field data in my proposals?

Yes. Map ActiveCampaign custom contact and deal fields to Pitchsite proposal variables for fully personalised proposals at scale.

How does Pitchsite trigger actions in ActiveCampaign automations?

Via webhooks. Pitchsite sends real-time webhooks on proposal events that can trigger ActiveCampaign automation entry, tag application, or deal updates.

Does this work with ActiveCampaign's Deals CRM?

Yes. The integration works with both the contact database and the Deals CRM inside ActiveCampaign, supporting end-to-end pipeline management.

Can I set up the integration without a developer?

Yes. The native integration uses a simple API key connection. For more advanced automations, Zapier or Make can connect the two tools without coding.

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